Our Origins
Founded in 2008 by five seasoned industry professionals, Edgewise is a response to a growing concern about the changing nature of insurance: the personal, human-centered approach that once defined the industry was rapidly being replaced by impersonal automation and algorithm-driven processes.
In contrast, our founders envisioned and established a relationship-driven, client-first organisation, committed to delivering a level of customer experience that sets us apart from traditional brokers.
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Deep industry knowledge from a team that has worked in the industry for decades.
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We make insurance simple and tell it straight, without jargon.
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Owner-to-owner service means we know what it takes to run a business.
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Custom Insurance Programmes are made to address your specific needs.
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Consistent Account Personnel so you know who to call.
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Unrestricted market access to domestic and international insurers.
Our Leaders
Gary Seymour
Chairman
Luke Hueston
Chief Executive Officer
Andrew Shinkfield
Head of Corporate Broking
Ben Pruckner
Account Director - Commercial & Claims
Greg Tolson
Head of Business Development
Jon Gee
Head of Construction Broking
Paula Ritchie
Head of Professional Risks
Vanessa Collins
Head of Affinity & SME
Xavier Luscombe
Account Director - Corporate