Our Origins


Founded in 2008 by five seasoned industry professionals, Edgewise is a response to a growing concern about the changing nature of insurance: the personal, human-centered approach that once defined the industry was rapidly being replaced by impersonal automation and algorithm-driven processes.

In contrast, our founders envisioned and established a relationship-driven, client-first organisation, committed to delivering a level of customer experience that sets us apart from traditional brokers.

  • Deep industry knowledge from a team that has worked in the industry for decades.

  • We make insurance simple and tell it straight, without jargon.

  • Owner-to-owner service means we know what it takes to run a business.

  • Custom Insurance Programmes are made to address your specific needs.

  • Consistent Account Personnel so you know who to call.

  • Unrestricted market access to domestic and international insurers.

Our Leaders