2019: Building the Foundation
When the client first approached Edgewise, they were a lean FMCG start-up with an extremely limited budget. Their operational setup meant they could only afford a Commercial Motor policy, leaving significant gaps in protection.
We met with the client to understand their business model and risk profile, then worked closely with decision-makers to create a priority list for rolling out coverage. By marketing the client to a variety of insurers, we found a sympathetic partner who offered essential coverage at a competitive price.
This initial step laid the groundwork for future growth.
2020: Product Launch and Rising Risks
The client’s core product was accepted onto Coles shelves—a milestone that dramatically increased exposure. A national product launch brings heightened liability and reputational risk, so we expanded the insurance programme to cover these new challenges. By proactively re-marketing the programme well ahead of renewal, we maintained leverage and kept premiums competitive.
During this phase, we introduced a Product Recall policy, ensuring the client had protection against one of the most significant risks in the FMCG sector.
2021: Governance and Leadership Evolution
As the client transitioned out of the start-up phase, their risk profile evolved.
Governance requirements and leadership changes meant additional protections were needed. We responded by expanding the programme to include a Management Liability policy, safeguarding Directors and Officers during a critical stage of growth. This addition ensured that the leadership team could focus on strategy without worrying about personal exposure.
2022: First Claim and Operational Resilience
The client experienced their first claim when stock was lost in transit—a pivotal moment for any growing business.
Edgewise managed the entire claims process from start to finish, ensuring a smooth and stress-free experience. The claim was accepted, and the client was fully reimbursed.
Recognising the need for greater resilience, we introduced a standalone Business Interruption policy to protect against stock-related disruptions and extended Management Liability coverage to include a new Managing Director.
2023: Leveraging Market Conditions
Changing market conditions allowed us to pursue a new strategy for stock cover using a Marine Stock Throughput arrangement. This innovative approach delivered significant savings, reducing premiums for stock cover by an impressive 93 percent and achieving reductions across the entire programme.
By leveraging market dynamics, we ensured the client’s insurance remained cost-effective without compromising on protection.
2024: Partnership Beyond Insurance
By 2024, the client was so satisfied with our services that they introduced Edgewise to their Retail Management Association. This referral led to Edgewise being appointed as Broker of Choice for the association, a testament to the trust and confidence we had built over the years.
Edgewise’s Impact
From a single Commercial Motor policy in 2019 to a comprehensive, strategically managed insurance programme by 2024, Edgewise transformed the client’s risk management approach. Through proactive planning, market leverage, and relationship building, we delivered cost savings, resilience, and peace of mind—empowering the client to focus on growth while we handled the risks.
The information on this page is intended for general educational purposes and necessarily simplifies some concepts for clarity. Insurance policies can differ widely between insurers, policy types, and jurisdictions. For guidance on your specific circumstances, you should review your policy documents carefully and consult a qualified insurance adviser, broker, or legal professional.